Post by Paddy by Grace on Dec 4, 2008 13:27:17 GMT -7
Churches Stand to Lose Several Billion Dollars in Lost Donations Due to Economic Downturn
www.barna.org/FlexPage.aspx?Page=BarnaUpdateNarrowPreview&BarnaUpdateID=322
Tens of millions of Americans have already suffered substantial financial losses in the wake of the sub-prime mortgage crisis and subsequent financial challenges. A new survey from The Barna Group shows that more than 150 million adults said they have been affected by the economic turbulence, and most of them expect it to take several years before the nation fully recovers. Americans are now passing on their financial pain to churches and other non-profit organizations by cutting back substantially on their giving during the fourth quarter of 2008. Those reductions - occurring during the most important quarter of the year for donor-driven organizations - will cripple thousands of smaller and less stable donor-supported organizations.
Many People Hit Hard
Two out of every three families - 68% - have been noticeably affected by the financial setbacks in America. Nearly one out of every four (22%) said they have been impacted in a "major way," almost four out of ten have been affected "only somewhat" and about one out of every twelve (8%) say they have not been affected too much.
Interestingly, the people least affected have been those under 30 years of age - perhaps because relatively few of them have substantial retirement funds - as well as Asian households and those who describe themselves as mostly conservative on social and political issues.
Overall, more than one-quarter of adults (28%) said they had lost at least 20% of the value of their retirement and 401K accounts. The same share of the public (28%) said they had lost 20% or more of the value of the stocks and bonds that they owned.
Born again adults were slightly less likely than were others to have sustained such substantial financial losses in recent months. While 30% of the born again public has lost 20% or more of its retirement portfolio value, the same was true for 37% of non-born again adults. Similarly, just 31% of the born again segment had lost 20% or more of the value of their stocks and bonds compared to 36% among the non-born again Christians.
Cutbacks in Church Giving
During the past three months, one of the ways that adults have adjusted to their financial hardships has been by reducing their charitable giving. In total, one out of every five households (20%) has decreased its giving to churches or other religious centers.
Church cutbacks have been most common among downscale households (30%) and those families which are struggling with "serious financial debt" (43%). Not surprisingly, 31% of those who have lost 20% or more of their retirement fund value have sliced their church donations, as have 29% of the people who have lost 20% or more of the value in their stock portfolio.
The degree of reduction in giving is significant for churches. Among people who have decreased giving to churches and religious centers, 19% dropped their giving by as much as 20%, 5% decreased their generosity by 21% to 49%, 17% reduced their giving by half, and 11% sliced their provision by more than half. In addition, 22% said they had stopped their giving altogether.
George Barna, whose company conducted the survey, commented that the economic woes hitting families will be felt in a major way by churches and non-profits by the end of the year. "Most non-profits and churches count on the fourth quarter of the year to produce at least one-third of their annual income. Deficit spending is common during the first three quarters, with the expectation that holiday giving will enable the organization to meet its budget projections. This year is likely to be very different. The giving patterns we�re witnessing suggest that churches, alone, will receive some $3 billion to $5 billion dollars less than expected during this fourth quarter. The average church can expect to see its revenues dip about 4% to 6% lower than would have been expected without the economic turmoil. We anticipate that other non-profit organizations will be hit even harder."
Barna encouraged church leaders to embrace a new mindset for their financial projections. "With a large share of congregants expecting the nation�s economic woes to drag on for several years, it would be wise for churches and non-profits to reconfigure their financial models and plan to spend more cautiously over the coming two or three quarters," he explained. "Even if a congregation continues to grow numerically, this is not a good time to use dated financial projections and models. People�s attitudes about generosity have been altered, as shown by their immediate donation behavior. We anticipate that a greater percentage of church-goers will decrease both their giving levels and frequency over the next year or so. This is a time for church leaders to demonstrate restraint and wisdom in their financial decisions."
www.barna.org/FlexPage.aspx?Page=BarnaUpdateNarrowPreview&BarnaUpdateID=322
Tens of millions of Americans have already suffered substantial financial losses in the wake of the sub-prime mortgage crisis and subsequent financial challenges. A new survey from The Barna Group shows that more than 150 million adults said they have been affected by the economic turbulence, and most of them expect it to take several years before the nation fully recovers. Americans are now passing on their financial pain to churches and other non-profit organizations by cutting back substantially on their giving during the fourth quarter of 2008. Those reductions - occurring during the most important quarter of the year for donor-driven organizations - will cripple thousands of smaller and less stable donor-supported organizations.
Many People Hit Hard
Two out of every three families - 68% - have been noticeably affected by the financial setbacks in America. Nearly one out of every four (22%) said they have been impacted in a "major way," almost four out of ten have been affected "only somewhat" and about one out of every twelve (8%) say they have not been affected too much.
Interestingly, the people least affected have been those under 30 years of age - perhaps because relatively few of them have substantial retirement funds - as well as Asian households and those who describe themselves as mostly conservative on social and political issues.
Overall, more than one-quarter of adults (28%) said they had lost at least 20% of the value of their retirement and 401K accounts. The same share of the public (28%) said they had lost 20% or more of the value of the stocks and bonds that they owned.
Born again adults were slightly less likely than were others to have sustained such substantial financial losses in recent months. While 30% of the born again public has lost 20% or more of its retirement portfolio value, the same was true for 37% of non-born again adults. Similarly, just 31% of the born again segment had lost 20% or more of the value of their stocks and bonds compared to 36% among the non-born again Christians.
Cutbacks in Church Giving
During the past three months, one of the ways that adults have adjusted to their financial hardships has been by reducing their charitable giving. In total, one out of every five households (20%) has decreased its giving to churches or other religious centers.
Church cutbacks have been most common among downscale households (30%) and those families which are struggling with "serious financial debt" (43%). Not surprisingly, 31% of those who have lost 20% or more of their retirement fund value have sliced their church donations, as have 29% of the people who have lost 20% or more of the value in their stock portfolio.
The degree of reduction in giving is significant for churches. Among people who have decreased giving to churches and religious centers, 19% dropped their giving by as much as 20%, 5% decreased their generosity by 21% to 49%, 17% reduced their giving by half, and 11% sliced their provision by more than half. In addition, 22% said they had stopped their giving altogether.
George Barna, whose company conducted the survey, commented that the economic woes hitting families will be felt in a major way by churches and non-profits by the end of the year. "Most non-profits and churches count on the fourth quarter of the year to produce at least one-third of their annual income. Deficit spending is common during the first three quarters, with the expectation that holiday giving will enable the organization to meet its budget projections. This year is likely to be very different. The giving patterns we�re witnessing suggest that churches, alone, will receive some $3 billion to $5 billion dollars less than expected during this fourth quarter. The average church can expect to see its revenues dip about 4% to 6% lower than would have been expected without the economic turmoil. We anticipate that other non-profit organizations will be hit even harder."
Barna encouraged church leaders to embrace a new mindset for their financial projections. "With a large share of congregants expecting the nation�s economic woes to drag on for several years, it would be wise for churches and non-profits to reconfigure their financial models and plan to spend more cautiously over the coming two or three quarters," he explained. "Even if a congregation continues to grow numerically, this is not a good time to use dated financial projections and models. People�s attitudes about generosity have been altered, as shown by their immediate donation behavior. We anticipate that a greater percentage of church-goers will decrease both their giving levels and frequency over the next year or so. This is a time for church leaders to demonstrate restraint and wisdom in their financial decisions."